In an increasingly digitalized hotel sector, experience is no longer enough: data has become the most valuable asset for making smart and strategic decisions.
Antoni Maria Rosselló, our TimónBI manager, delivered this masterclass at the latest Hosteltur Hotel Updating where he explores how to maximize information to drive profitability, improve distribution, and prepare for a future led by artificial intelligence.
He discusses how trends such as coliving, long stay, or bleisure travel are redefining accommodation, and how data analysis enables the detection of key behavioral patterns to anticipate demand. He also addresses strategies to optimize revenue through more precise segmentation and intelligent inventory distribution, always based on reliable and well-structured data.
Additionally, he delves into the role of artificial intelligence in hospitality and why its effectiveness depends entirely on data quality. Automation, personalization, and prediction are possible—but only if we manage our data rigorously.